Welcome to the
Sunshine Group!

Where camping becomes an adventure...

Who are we? A collection of passionate and enthusiastic campers with a beating heart for adventure. The roots of our organisation and brands are in the Netherlands, but our guy lines stretch all over the world.

With more than 250 bright minds spread across several offices in the Netherlands, Germany, the UK and in our workshops in Slovenia and the Czech Republic, we are the driving force behind thousands of unforgettable camping adventures. Through our own experienced people and local partners, we bring the joy of outdoor living to campers and campsites. We believe in more than just creating tents: we create emotion! “Think Global, Act Local” is therefore not just a slogan for us; it is part of our identity.

These are our brands

Discover the diversity of our brands: De Waard offers tents for life, whether you travel the world or stay at the same campsite every year. Doréma’s awnings combine practical use with quality and space. In an Alpenkreuzer trailer tent, you can be sure of a good bed with slatted frame anywhere and experience the comfort of camping under canvas made of cotton. StarCamp makes camping affordable, so adventure and convenience can go hand in hand.

With us you won’t just find products; your holiday really starts here.


Sunny news!

With us, vitality is key!

We take good care of each other, looking after the health and well-being of our great employees. With our positive attitude, we make every day a party!

Commitment Princess Maxima Centre

The Sunshine Group is committed to the Princess Maxima Centre, a place of hope and healing for children in their courageous fight against cancer disease.

Working in our tent

At the Sunshine Group, every day is a new camping adventure! We are an organisation with (international) growth opportunities and where you get plenty of chances to develop yourself. Do you want to contribute to the camping experience of thousands of consumers?